BIG FRIDAY!

Another great Friday in the Advanced Undergraduate on Surf and Action Sports Marketing. Morning started with a passionate discussion about how Innovation should be managed in a surf company, and how to convert knowledge in a valuable change for the customer, in other words how to innovate successfully. Angel Arbonies talked very precisely about the keys of managing innovation: it doesn`t matter how much you change your products or services, if you don't create new value for the customer you are not an innovator.

And that is what Borja Ponte, our second key speaker of the day, is trying to do right now: create new non-toxic and recyclable surf foam: The TX foam project. These surfboards are made by polypropylene and represent an alternative and ecological way to create new recyclable boards.

Finally we got Sancho Rodriguez, San Sebastians Surfilmfestibal director, who explained us the long road that took him from a little surf film party that began in 2003 to the fabulous fest that shows the best surf movie premieres in the world. This year the 8th Surffilmfestibal will take place in San Sebastian June the 9th to the 13^th more info in www.surfilmfestibal.com don’t miss it!)